A night performance on a wooden ship's deck, its performers in striped shirts against dark trees, wooden waves along the foot of the stage.

Watermans

Concept, Arts organisation

What: an arts organisation presenting outdoor performance, new media art and creative projects
Where: across Hounslow and beyond
Industry: Arts organisation
Year: 2026
Made: A concept we designed for Watermans

A concept we designed for Watermans, an arts organisation in Hounslow.

The site is set in tall condensed capitals, black on paper, its photographs opening through slats in the colours of its ways in, from the first screen down.

The header on paper: the mark at the left, then Our story, What we do, Bell Square Calling and Partners in small capitals, and What's on in a black box. — The header of a concept we designed for Watermans: the mark, the parts of the page and What's on.

Culture without walls. in heavy condensed black capitals on paper, a short paragraph under it, What's on in black and Join the mailing list outlined at its right. — The first screen's line, in tall condensed capitals, with What's on and Join the mailing list.

The mark: watermans in heavy lowercase across a large outlined W. — The mark, the name across its outlined W.

Watermans is changing. Not stopping. in the same heavy condensed capitals, on two lines. — Our story's line, in the same capitals.

What we do: Four ways in. beside a short paragraph, then the ways in, in a row, each under a rule with its number in a coloured box, coral, blue, green and yellow. — The ways in, each with its number in its own colour.

A street map of Hounslow in greys, its roads and bus numbers printed in black and red. — New media art, as a concept we designed for Watermans opens it: a map of Hounslow, its roads and bus numbers.

A performance at night on a wooden ship's deck, waves cut from board along its side, sailors in striped shirts pulling ropes. — Outdoor performance: a night show on a ship's deck.

Musicians playing under a gazebo in a square, a painted banner beside them and shop fronts behind. — The close: musicians under a gazebo, beside the banners.

paper #F4F1EA

ink #121212

coral #ED6A5B

blue #009AD7

green #45987A

yellow #FFDE02

Watermans' home page on the display: Our story, Watermans is changing. Not stopping. in a tall condensed sans, a paragraph on the right and a row of dated columns beneath, ruled in black on warm white.

A story told as a ruled timeline.

Our story sets a bold line on the left, a paragraph on the right and a row of dated columns under black rules, the last one still to come.

Watermans' Our story on an iPhone 18 Pro: Watermans is changing. Not stopping. in a tall condensed sans, a paragraph and the first dated column under a black rule.

Watermans' Four ways in on an iPhone 18 Pro: the title, the mission and the chapters as a list, each with its colour tab, over the first chapter's colour block.

The same page, in one column.

On a phone the story and the ways in stack in a single column, the colour tabs becoming a ruled list.

Watermans' home page scrolling on the display from outdoor performance to new media art, each window opening through its slats.

The home page on the big screen, from outdoor performance to new media art: each chapter in its colour, its window opening through slats.

The site scrolling on the display through outdoor performance, its coral window opening through slats on a show at night, then new media art, its blue window starting to open.

The same stretch on an iPhone 18 Pro: outdoor performance and its window, then new media art, its blue window starting to open.

A concept we designed for Watermans, on the big screen and on a phone: outdoor performance, its window opening through slats, then new media art arriving.

Watermans’ own words are culture without walls. We wanted our concept to be as open: every way in has its own colour, right from the first screen.

Leo LargilletFounder & CEO, alambic.studio

About the project

The film

The head of the site

The place

The colours

A story told as a ruled timeline.

The same page, in one column.

The page end to end on a big screen

The site on a big screen and a phone

From the team

One plan, everything included