Skip to content
A sabih pitta held in two hands against a dark striped apron, its pink pickles and green herbs spilling from the bread.

The Good Egg

Concept, Restaurant group

Places
sites in Stoke Newington, Margate and Walthamstow
Also
private hire and catering
Industry
Restaurant group
Year
2026
Made
A concept we designed for The Good Egg

About the project

A concept we designed for The Good Egg, which has sites in Stoke Newington, Margate and Walthamstow.

The site is set in a tall serif, maroon on cream, its photographs of the food scattered, shared and opened around the yolk, from the first screen down.

The film

The head of the site

The bar across the screen on stone: the wordmark at the left, then a dark group at the right with the section's line, Bright bold flavours, then Book a table and Menu.
The bar of a concept we designed for The Good Egg: the wordmark, then the section's line, Book a table and Menu.
The first screen's line, Middle Eastern. Well, sort of., in a tall cream serif over a photograph of the food, a smaller line and Book a table at its right.
The first screen's line, in a tall serif over the photograph.
The wordmark, THE small beside GOOD EGG in heavy cream capitals, on the dark first screen.
The wordmark, cream on the first screen.
Under the first screen's line, a short line in cream and Book a table with its arrow, underlined, over the dark of the photograph.
Book a table, under the first screen's line.
The bar's dark group with rounded corners: Bright bold flavours in grey, then Book a table underlined and Menu with its three lines, in cream.
Once the page moves, the bar gathers the section's line, Book a table and Menu.

The place

A shopfront seen from below: The Good Egg in white capitals on a dark fascia, a lamp over it, House Smoked Meat and Fish on the glass beneath.
The Stoke Newington front, as a concept we designed for The Good Egg shows it.
An empty dining room in daylight: bentwood chairs and wooden tables, a bar under globe lamps, French doors open at the back.
The room at Stoke Newington, its French doors open.
A corner shopfront painted deep green under a red-brick building with a curved gable, on an empty street in the sun.
The Margate corner, in green under red brick.

The colours

cream #FFF9EB
stone #F2EFEA
butter #F6E27F
yellow #E9E778
maroon #370808
dark #1A1C1C

The page scatters its own pictures.

The Good Egg's home page on the display: Bright bold flavours for breakfast, brunch and lunch in a tall serif on warm grey, small photographs of dishes scattered around it.

The page scatters its own pictures.

After the first screen the headline sits alone while the photographs of its dishes float around it and drift as the page moves.

The first screen on the display: Middle Eastern. Well, sort of. over the yolk running in its skillet.
Before it, the first screen: the yolk in its skillet.
Breakfast, brunch and lunch around a round crop of the yolk, in the same tall serif on cream.
After it, the yolk again, cropped to a round window.

Food designed to share.

The Good Egg's food section on the display: Our food is designed to share, split around a tall photograph of a shakshuka seen from above, a short paragraph and a link to the menus.

Food designed to share.

The headline is split around one photograph of the table, the dish seen from above, with a short line and a link to the menus beside it.

The page end to end on a big screen

The Good Egg's home page scrolling on the display from its first screen over the yolk, through the field of floating photographs and the food to share, to the yolk in its round window.

The home page on the big screen from its first screen to the yolk: the field of photographs, the food to share, the round window.

The site on a big screen and a phone

The site scrolling on the display from its first screen: the line over the food, the field of small photographs on stone, Our food is designed to share. beside the dishes, then Breakfast, brunch and lunch. around the yolk.
The same page on an iPhone 18 Pro: the first screen, the field of photographs, then Our food is designed to share. over the shakshuka.

A concept we designed for The Good Egg, on the big screen and on a phone: from the first screen through the field of photographs to the food to share, then the yolk.

From the team

The Good Egg makes food designed to share. We wanted our concept to set the table the same way, its dishes scattered across the page before the menus.

Leo LargilletFounder & CEO, alambic.studio

One plan, everything included

Studio

€199€179/month

Billed monthly

Billed yearly · €2,148

Get startedTalk to a founder

  • A fully designed website

    Bespoke, never a template.

  • Live in two weeks

    From kickoff.

  • Hosting included

    With SSL, monitoring, security, updates and SEO.

  • Unlimited changes

    A new page, a content change, whatever you need.

  • Ask on the go

    From a WhatsApp voice note to an email.

  • A team on call

    Marketers, designers, developers, augmented by AI.

  • Live in two weeks.

    Once your content and access are in.

  • Cancel anytime.

    No minimum term.