Gunmakers

Concept, Pub with rooms

Venue: Gunmakers
What: a proper London pub
Where: 33 Aybrook Street, Marylebone
Industry: Pub with rooms
Year: 2026
Made: A concept we designed for Gunmakers

A concept we designed for Gunmakers, a proper London pub.

The site opens through the pub's own window, and keeps its arch for the bar and the menu.

The header: the wordmark and its line, the house in a row, Menu and Book a table.

The first screen's name alone: GUNMAKERS in the display serif, in its cream. — The first screen's name, in the display serif.

Book a table in claret, its arrow in a circle of its own. — Book a table, in claret, its arrow apart.

The menu's rows on cream: The Pub with its line, A warm welcome and great ales, then Menus, Rooms, Vinoly, Our Story and Find Us. — The menu, the house in rows on cream.

Find us: Book a table, Call for a table today, Book a room upstairs, Private dining at Vinoly and Directions, each on its own line with its icon. — Find us: every way in, each with its icon.

Gunmakers on Aybrook Street: the gilt name on the black fascia, the claret awning, barrels by the door. — The front on Aybrook Street, under its gilt name.

The dining room: claret buttoned banquettes, tables laid with glasses and candles, prints of old Marylebone on the walls. — The dining room, its claret banquettes.

A double room upstairs: a white bed with patterned cushions, its lamps lit, a tall mirror. — A double room upstairs.

parch #EFE8DC

gilt #CDA572

claret #8C2236

leather #3D0910

v-green #1F2822

black #000000

Gunmakers' dining room on the display: RESTAURANT across the top in the display serif, over the lit room, its claret banquettes and laid tables.

A word over the room.

RESTAURANT runs the width of the screen in the display serif, and the room itself opens beneath it.

Fish and chips on a stoneware plate with a lemon wedge, a pot of sauce beside it. — A plate from the page's own photographs.

A long drink with a lemon wedge on a wooden table, claret leather behind it. — A drink against the claret leather.

Gunmakers' rooms on the display: ROOMS in the display serif on black, the line about the rooms upstairs and Book a room beside it, a lamp and a bed below.

The same word, for upstairs.

ROOMS in the same serif on the pub's black, the line about the rooms and Book a room at its side, the first room below.

A room upstairs: tall windows, a desk and a bed in warm light. — A room, by its tall windows.

A patterned cushion on white linen, a lamp and a wall of stripes behind. — The linen, the cushions and a lamp.

Gunmakers' whole page scrolling on the display, from the front to the door below: the name over the brick, the pub, the house in a sentence, the restaurant, the rooms upstairs, then Vinoly downstairs.

The page end to end on the big screen: the front and its name, the pub, the restaurant, the rooms upstairs, then the door to the dining room below.

Gunmakers' site scrolling on the display from the front down: the name over the red-brick front, the pub through its window, the house in a sentence, the dining room, then the rooms upstairs.

The same house on an iPhone 18 Pro, from the front down to the rooms upstairs.

The page from the front down, on the big screen and on a phone: the pub through its window, the house in a sentence, the dining room, then the rooms upstairs.

A proper London pub is first seen from the street. We wanted our concept for Gunmakers to open the same way, through its own window, then into the bar, the dining room and the rooms upstairs.

Leo LargilletFounder & CEO, alambic.studio

About the project

The film

The head of the site

The place

The colours

A word over the room.

The same word, for upstairs.

The page end to end on a big screen

The site on a big screen and a phone

From the team

One plan, everything included