Prestonwood

Prestonwood Properties is a Dallas business that buys vacant land across the US for cash, as it stands, and pays the closing costs. Many of its sellers are heirs, owners living in another state, or people paying tax on acreage they never visit.

They need to understand the offer before anything else. So the home page says what Prestonwood does in one line, then follows the sale step by step, from a short form to the payment. The form asks only what a seller already knows, where the land is and how large it is, and buyers have a path of their own.

We took the look from the land seen from above. A deep green texture, like contour lines on a survey, sits behind a white panel cut at an angle, with plain type and nothing but green, black and white. The same walled fields carry through the brand, the site and the way sellers first find it.