
Inaya
Inaya, Women's health
- Client
- Inaya
- Year
- 2026
- Industry
- Women's health
- Website
- helloinaya.com
About the project
Inaya is a personal hormonal assistant for women through perimenopause and menopause, built around skin, nutrition and movement. It began with a mother's experience and her son's determination to help. Until the app launches, the site earns trust and gathers a waitlist, in French and English.
Many women come to Inaya feeling that no one prepared them for this. So the page names it first, then shows the app at work in a single exchange: a short night, a sugar craving, a calm reply that makes the day lighter. The rest stays simple: three pillars, one form where every health question is optional, and a waitlist button always in reach.
We gave it the warmth of a quiet room: cream and burgundy, daylight photographs, a soft serif beside a clear sans. The conversation sits on frosted glass over the photographs, so the app feels part of an ordinary day. The calla lily carries the brand beyond the page, and the site, the app and every place women first meet Inaya share one voice.


From the team
Before Inaya asks a woman for anything, it should make her feel understood. Everything we designed, from the warm light to the optional questions, follows from that.